I believe that the Kendall Jenner Burn Book video is a commentary on the online hate that she receives on a daily basis. The video is obviously themed around the iconic teen classic film Mean Girls which is based of bullying, being a bitch and 'anonymously' writing down shady, cunty things about people in the 'Burn Book'. This is all relevent to Kendalls actual life because she is constantly trying to prove herself as a 'real model' within the fashion industry because people are not legitimising her because of her family background and the success they have received over the years. The video is very tongue in cheek and cleverly directed to be humorous but also shockingly true.
If you where to log onto any social media platform and search the #kendalljenner then you will bombarded with messages of hate and jealousy and often threats of violence and even death.
This film is aimed at all of kendalls 'haters' and is almost making a mockery out of them and turning the shade back round on to them.
I think this video is actually important to social media and pop culture as it shows the actual comments that celebrities go through on a daily bases. Lets not forget that Kendall is only 19 years old and has been dealing with the hate she's been receiving ever since she first appeared on the hit reality tv show Keeping up with the Kardashians almost 9 years ago.
I believe that this is Dazed and Kendalls way to kindly say 'fuck you' but in a light hearted way.
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