Theme discussion

Whilst deciding on a particular style and design of our magazine we discussed our own personal influences and what we would like to gain from the experience of creating and producing our own publication. I was keen to make sure that everyone in the group contributed to the design aesthetic of the magazine, however i believe that i took control in this side of the publication as i have a strong visual mind and am good at directing fashion imagery. There was people in my team who contributed content ideas that i myself did not like but it was important for me to hear what they had to say and then decide as a team if it was the right decision to put it in the magazine. A few people in my group wanted to include ideas such as street style fashion, get the look for less and other features mainly included in low end magazines such as grazia. THIS WAS NOT THE AESTHETIC I WANTED. I found these ideas really low brow and tacky and thought that they would make the magazine look cheap and shitty.  Whilst in the group discussion there was predominantly 3 people who directed the aesthetic of the magazine  Myself, Lily and Ravina, however a lot of the ideas where taken from myself and my tumblr.

The overall theme of the magazine that we decided on was 'awkward', we wanted the magazine to have a 'something's a bit off here' vibe, which personally i love. There will be strong use of colours and imagery and the styling would blur the lines between art and fashion, and minimalism and avantgarde 

Another idea that we had for the magazine was to create it more like a personal journal, we wanted to this because we wanted it to be raw and uncut, but also personal and independent. We wanted there to be a mixture of fotn sizes writed both digitially and manuelly as we think it would add to the over all 'awkward' of the aesthetic. A lot of the ideas that we have for this magazine are art based and are taking a step outside of commercial fashion and imagery and making fashion photography and clothing much more of an artform.

Here are some images which i believe sum up the magazines aesthetic -